Contest

A few days ago I found a animation competition. When I found it, the date for the hand in was the next day (1st May) so I decided to go for it. The rules were simple, it had to be longer then ten seconds, you had to use the music they wanted and it had to involve either a bird bee or squirrel. It could be in any form of animation and it had to be posted onto YouTube. I’m not familiar with this kind of contest, so I did my best with the given time and the unfamiliar territory. Here are the forms I had to fill in and the animation result.
meh
meh1

meh2

meh3

It is also on the website

http://www.animationcareerreview.com/contest

Clients and Work Skills/Jobs

A important part of working in animation, as well as a lot of other work is working with clients. There are a few things that you should try to remember while you are with them. It is important to build a relationship with them, they are the people who could make or destroy you. While with them be patient, don’t be too pushy. Respond quickly and let them know how the project is going. Treat them like they are the most important as well, they might make referrals which could lead from one thing to another.
You need to be honest, sincere and respectful towards who your working with. Make sure you both know what your talking about and how you want project to turn out, try to avoid any misunderstandings. A great way of doing this would be to keep notes of the ideas and any changes. This can also help if you have more then one client your working with. Be open to change and have more then one idea to show your client. If you have ideas that you think will benefit them don’t feel like you can’t suggest them. Ideas will also be rejected so don’t take it personally if they don’t like a idea of yours. Creating a contract could be helpful as well. You should also try to stay productive and consider side projects in your spare time. You should try to build a sense of mutual trust and show your clients what your made of. You’ll also need to know about budgets, how long everything will be and maybe future maintenance (available for hosting support, money etc).

There are a lot of different job roles for animation. They are animation director/supervisor, 2D computer animation, 2D drawn animation, 3D computer animation, stop motion, assistant animator stop motion, CG modeller, Compositor, Digital painter, director or series director, editing assistant, head of model making, Inbetweener, junior animator (3D computer animation), junior model maker, key animator, layout artist (2D computer animation), layout artist (2D drawn animation), layout artist (3D computer animation), lighting technical director/lighter, marketing executive, marketing manager, match move artist, model maker, model maker trainee, model making team leader, production assistant (animation), production designer (animation), production secretary (animation), public relations officer, render wrangler, roto artist, runner (animation), storyboard artist and storyboard assistant.
All require that you have some form of animation/art degree to help you. However with the runner you don’t really need any skills, it is the lowest job though. They all suggest that you work your way up.

http://www.forbes.com/sites/gaurisharma/2013/10/04/7-best-practices-for-building-client-relationships/
http://www.hongkiat.com/blog/work-better-with-freelance-clients/

http://creativeskillset.org/creative_industries/animation/job_roles

Context 2

The codes of practice are simple, they can also be called code of conduct.
“British English: code of practice A code of practice is a set of written rules which explains how people working in a particular profession should behave. NOUN The auctioneers are violating a code of practice by dealing in stolen goods.”
What it basically means is follow whatever rules that have been set. An example would be if you have a rule that says you can’t do something like base a character on a real person then you can’t do that.
Some examples
TV Free-To-Air TV Programme Code
This Code applies to programmes on free-to-air TV channels.
PREAMBLE
1. Television exerts a strong influence on the community. In Singapore, as a medium for entertainment, information and education, television reaches almost all homes and is easily accessible to all people, including the young. Because of its impact, programmes over free-to-air television must at all times maintain a standard that is acceptable to the community.
2. The Media Development Authority of Singapore (“MDA”) is empowered to issue, and from time to time, review codes of practice relating to the standards of broadcast programmes. This Free-To-Air Television Programme Code (the “Code”) seeks to ensure that nothing is included in the programmes of any free-to-air television service which is against public interest or order, national harmony, or which offends good taste or decency.
3. The Code outlines the general standards to be observed for free-to-air television broadcasting in the Republic of Singapore. It takes into consideration the greater influence of local productions, as viewers can more easily identify with the lifestyles and values portrayed in them. Broadcasters must therefore be especially mindful of the overall context and themes of local programmes, apart from specific scenes or sequences. The implications, influences, lasting impressions and cumulative impact of such programmes must also be considered.
4. It is the responsibility of broadcasters to ensure that their programmes and services (whether analogue or digital) comply fully with the Code. The provisions set out in this Code have to be applied in spirit and should be read in conjunction with applicable legislation and licence conditions. Under the Broadcasting Act (Cap 28), MDA has the power to impose sanctions, including fines, on broadcasters who contravene the Code.
5. To aid parental guidance and allow for greater viewing choice, all content must be rated according to the Film Classification Guidelines (appended in Annex A) consisting of the following ratings:
• G – General
• PG – Parental Guidance
• PG13 – Parental Guidance for Children below 13
• NC16 – No Children below 16 years of age
• M18 – Mature 18, for persons 18 years and above
• R21 – Restricted to persons 21 years and above

Video Games Video Games Classification Guidelines
GAMES CLASSIFICATION
Introduction
1 Video Games Classification is introduced to protect the young while allowing
wider choice for adults. The system also aims to reflect community standards while
ensuring that due consideration is given to a video game’s educational and artistic merit.
2 In assigning a rating, the system takes into consideration various concerns,
including theme, violence, nudity, sex, language, and drug use.
3 The classification system includes the highest rating of “M18” (Mature 18) which
will indicate that the title is for persons 18 years and above. This rating is enforceable by
law. Video game retailers should ensure that the age restriction is enforced at the point
of sale.
4 For game titles with some contentious elements, the Board may require that an
Age Advisory label carrying the words “Suitable for 16 & above” be affixed.
5 A video game, in the most extreme cases, may be disallowed for all ratings (NAR)
when the game contains content that exceeds acceptable social standards and could be
potentially harmful to society.
6 Games need not carry any classification rating if, upon declaration to the Board,
they are not issued a M18 rating, Age Advisory, or disallowed for distribution.

If you violate the codes it can be very damaging. You can lose your employment even if it is a first time thing. Theft and violence are the two things that will definitely get you unemployed, if it is serious enough the police may also become involved. It’s not just breaking the code inside of work that matters either, some places have violations for outside work. If you break the law it has to be reported, this can also result in you losing your job. It can be easy to break one by accident which is why something you can just get a warning. If this happens you may get multiple warnings before they kick you out.

Copyright law is something that gives you the right to say how your creation, whatever it may be can be used. It is an automatic right, it happens when someone or people create their work, it has to be original and have either show labour skill or judgement. The idea of something isn’t protected by copyright, it is your context that is. The idea of this is that while you and someone else can share the same idea it must not be executed the same otherwise someone is in trouble. Names, titles, phrases and colours don’t count, however something like a logo that has elements of these in may be classed as one. The idea isn’t protected however what is produced is. The copyright owner is the person who created the item however if you are part of a company then that ownership goes to them. If you’re a freelancer or have commissioned work then it belongs to you, unless the contrary your in has some form of agreement. The copyright can be sold by the owner to somebody else but the rights from previous work from them cannot. If the owner had samples from previous work they would still belong to the original owner. It you die then it still belongs to you for 70 years from the end of the calendar, if you’re unknown the it will be 70 years after the end calendar from which the work was created. Depending on your work however the years can change, an example being if it was a sound recording or broadcast it would be within 50 years.
Other things
Types of work protected
Literary – song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.
Dramatic – plays, dance, etc.
Musical – recordings and score.
Artistic – photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical- arrangement of published editionsmagazines, periodicals, etc.
Sound -recording may be recordings of other copyright works, e.g. musical and literary.
Film – video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to include computer programs.
Restricted acts
It is an offence to perform any of the following acts without the consent of the owner:
Copy the work.
Rent, lend or issue copies of the work to the public.
Perform, broadcast or show the work in public.
Adapt the work.
The author of a work, or a director of a film may also have certain moral rights:
The right to be identified as the author.
Right to object to derogatory treatment.
Acts that are allowed
Fair dealing is a term used to describe acts which are permitted to a certain degree without infringing the work, these acts are:
• Private and research study purposes.
• Performance, copies or lending for educational purposes.
• Criticism and news reporting.
• Incidental inclusion.
• Copies and lending by librarians.
• Format shifting or back up of a work you own for personal use.
• Caricature, parody or pastiche.
• Acts for the purposes of royal commissions, statutory enquiries, judicial proceedings and parliamentary purposes.
• Recording of broadcasts for the purposes of listening to or viewing at a more convenient time, this is known as time shifting.
• Producing a back up copy for personal use of a computer program.
• Playing sound recording for a non profit making organisation, club or society.
(Profit making organisations and individuals should obtain a license from PRS for Music.)

http://www.mda.gov.sg/RegulationsAndLicensing/ActsCodesOfPracticeAndGuidelines/Pages/ActsCodesofPracticeandGuidelines.aspx
http://smallbusiness.chron.com/happens-employee-violated-code-conduct-16118.html
http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

Exploiting characters

As I started looking at character designs, I found that a lot of different designs could be found. The reason for looking at these characters was so I can create my own. While doing this I can look into how to protect this character and how this character can be used. Also how I would exploit what I have created, as well as look into how other people have created products that are really close to an already existing product. I further looked at villain characters and people who made the concepts of characters.
While researching it seemed like the male/female percentage of villains felt more balanced, then the male/female heroes. Meaning both genders had a chance to fulfil their evil plans. This is why my aim is to create a genderless character so that it can be whatever gender you want. Also while researching I looked at Chris Oatly, on his site he had a section called “Character Design Goes Deep” this simply explains how to make your characters more interesting and feel real rather than just a plain drawing.
http://chrisoatley.tumblr.com/

Exploiting characters can be easy to do however protecting your character can be just as easy if you know what to do. For protecting the character you have created, you could say that it belongs to you in a contract if license or other arguments are involved. This can also fall under copyright laws.
http://metidalawfirm.wordpress.com/2013/08/22/who-own-economic-rights-to-old-animated-films/
http://www.ivanhoffman.com/characters.html
http://www.smashingmagazine.com/2011/06/14/understanding-copyright-and-licenses/
http://www.skwigly.co.uk/copyright-law-for-animators-parody-caricature-and-pastiche/

There are many ways you can exploit your characters, an example being that if you brought them into the world of goods/services. For this to work we would first have to decide who the character is aimed at. An example would be if the character was intended for younger viewers, you would have the character as a soft toy or on lunchboxes probably even toy accessory’s if they had any. This however doesn’t mean older views would be left out, if they had kids that liked what is being sold they are likely to buy it. If they didn’t have kids and it was aimed at them then a different approach would happen. They could still do it in toy form however instead of a soft toy they would make it into a collectable figure. Cosplayers (people who like to dress up as characters from games/anime) could also get in on this character if they wanted to dress up as them. A way to get everyone buying would be clothes such as shirts, you’re never too old to wear something cartoony. An example of this would be Micky and Minnie Mouse appearing on pretty much everything.

While coming up with possible designs for the character villain, it ended up not scary looking. I felt like it had a more antihero feel to it, also it ended up looking like a kiddie bad guy. This style would also count towards how it could be exploited.
bad-guy-ex bad-guy-ex1

Context

Context is important, there is a lot to think about when you enter the world of work and take on clients. One of the important matters you need to go though is the contrack. You don’t want to agree to anything that you disagree with, another consideration is know what your client wants. If they ask you to do a dog in a dress with a funny hat, then that is what you have to do. You can suggest ideas to the person however it is in your best interest to not upset them. You also need to build up a good repatation, you need to prove that you are the one for the job. This means that if you are going to be late, change of plans or you can’t be in contect for reasons then you need to let them know. Something else that you need to know is that you shouldn’t do the job for free, you should always get paid for the job you have done. Understand the copyright laws and know what does and doesn’t belong to you (make sure you get the correct one as diffrent contrys in the world differ). Another facter you have to remenber is if you create a character don’t try to use the same design for different compaines, this could cost you and result in both places telling you your not fit for the job.

A lot has to be thought about in this area, such as Show Reals and Festivals. Show reals are a great way to show your work and let people see what you are capable of. They can show anything ranging from character movement, to showing how they made the work to even images of the concept. Depending on what you want to show your audience is what you choose and how you present it. Music can be important in the real, it helps set the tone and can make it more enjoyable to watch. When showing your real, you should include your created characters and environments. Festivals are basically competitions you enter, it helps you get noticed plus its great practice for deadlines and knowing what to people want (and doing it). When entering you have to read the rules and agree to them. You should remember if they want it a certain time length, entry fees (if any), animation style you have to work with, your deadline, where and how are you getting there if you need to go, what formats they accept, can you enter in one or more category’s. They may even ask for subtitles depending on the location.

Show Real examples https://www.youtube.com/watch?v=y9-VzOb2pXo https://www.youtube.com/watch?v=Lvm2itG_C2s

Festival Examples http://www.animation-festivals.com/festivals-to-visit/ http://poff.blackmarketonline.eu/form/ http://www.nwanimationfest.com/2015-how-to-submit/
https://filmfreeway.com/festival/CutOutFestInternationalAnimationFestival

A contract might seem easy but it can cause you trouble if your not careful. A contract is a agreement, between the people taking part in the project. Make sure you don’t work for nothing, meaning that if something like the project being cancelled halfway though happened you would have some sort of payment. If your making the contract, word your words carefully. If your not then read though it carefully.
An example of a freelancer’s agreement – http://www.glyndavidson.co.uk/NDA.aspx
An Example for a job agreement – http://www.lawinsider.com/contracts/1yp4qLS8Rn2lzcCh8O9DPo/dreamworks-animation/delaware/2014-09-04

Animation outside from TV/Being seen

Animation has developed a lot over the years. While most people assume animation is just used for cartoons on TV, it has been and is still used for many other things. Most of the time the animations go unnoticed because you don’t think of it as an animated effect, you see it more as a background kind of thing.
Here are some examples of animations you come across that aren’t seen on T.V
• Festivals
• backgrounds (e.g. for singers)
• music video (either all, parts or backgrounds)
• projections (e.g. on the side of buildings/walls in museums)
• lava lamp (similar to them)
• In talks/news to show the point there getting across (e.g. news talking about rate/showing a medical animation)
• Mechanical animation – creates virtual models of products/mechanical designs, this can save companies money by cutting development costs. It can also allow them to get rid of problems that would require test model’s and experiments.
• Forensic animation – helps to create incidents, aid investigators and help solve cases (Basically used to help with work products and simulations)
• Education – used in lessons

Other uses animation has been used for is for business & retail. With this they are straight to the point, simple and normally take less than a minute. http://designthattalks.com/17300/889447/gallery/retail-animation

Animations have also been used on walls and the floor. Also with these they interact with the surroundings. E.G. crawl under a window. http://www.youtube.com/watch?v=mgXZznQEU7U&list=PL556FB673C72DF97A&index=1
The animator Blu specializes in this.

It has even gone as far as having your own animations on your wall with the use of Lightbyte. “It modifies sun’s ray at your whim into intricate shapes. Light and shadow entering a space can be created (2D or 3D) and animated (4D)” Lightbyte reacts to movements, sketches and digital messages. The way this works is using one wall that has a way to block light while the other shows the image. Pao (the creator) has said “imagines her project applied to entertainment, advertising, and workplace communication”
http://thecreatorsproject.vice.com/en_uk/blog/use-sunlight-to-create-3d-animations-on-your-walls

Websites have also used animation. An example is the 2Advanced site, they use it in the background to show off what they can do without you necessary noticing straight away. They also animate the loading times and images while showing what they have done with clients.
http://www.2advanced.com/#/about

It is important to get your animations seen. To do that you can enter competitions, attend festivals and post your work on sites such as YouTube and Deviantart. Apart from people noticing your work there are other reasons why it is important. You can practice your skills, experimentation with ideas and tools, feedback to help improve yourself, experience pressure of deadlines and to help your show reel along.

There are many sites that have companions and go to if you win festivals. Here are a few.
http://estings.e4.com/
http://www.11secondclub.com/competitions/current
http://www.bang-awards.com/en/
http://canimation.redbull.co.uk/competition