Typography came from the Greek word TUTTOS (typos form) and Ypaqri (graphe writing). It’s the art and technique of arranging type from to make appealing to transparent learning and recognition. Typefaces, point size, line length, line space, tracking (adjusting spaces between group latters) and Kerning (adjusting spaces between space latters. Typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists and clerical workers are the type of people to use and will be familiar with them.
Typography helps to create experience for the users. It helps show what the site is about as it creates the atmosphere, as well as determine how people will respond to the site. It can be used to catch the users interest.
It has been an important part when it comes to advertising, it is often used to set the theme and mood. With bold large text to gain the attention of the audience and send a message. The colour and shape of the words are also thought of. 20th/21st century tends to be more experimental than traditional the using typography.
When it comes to Typography there are 4 key things that should be considered. Readability, Mood and Message, Font Metrics and Cross-Browser and Cross-Device Issues. For example readability is needed because people obviously need to be able to read what’s been put. Simple is better and the type should be kept clean and not over complicated. The headlines and pull quotes can be creative but the body should always be readable, the size also should be biggish. Another example with mood and message is because page elements, such as fonts portray mood and emotion, just like colour scheme and graphics do. For example heavy fonts can show strength while lightweight fonts give an air of openness and space. Adding colour can also be powerful when your add feeling to something being said. Other things to consider is Legibility, you can use colour as a tool and always add your own touch.
A link to a typography timeline